Driving AI-led automation in returns management for a global home furnishings company

HCLTech enabled faster, smarter and more reliable returns workflow with increased automation and improved decision accuracy.
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Overview

For a leading home furnishings company, returns management is central to operational efficiency and customer experience. As return volumes increased, existing processes relied heavily on manual decision-making and fragmented systems, leading to delays, higher operational effort and inconsistent outcomes.

To address these challenges, the retailer sought to explore how could improve returns decisioning, reduce manual effort and support faster, more consistent resolutions. HCLTech partnered with the client to demonstrate the potential of AI-native approaches to modernize returns workflows while aligning with business rules, policies and risk considerations.

The Challenge

The existing returns processing system relied heavily on manual decision-making across fragmented systems, limiting visibility and slowing resolution times. Nearly 80% of the effort was concentrated in manual reviews, creating operational bottlenecks and inconsistencies across teams.

As return volumes increased, especially during peak seasons, overall cycle time extended to more than a week, making it difficult to deliver consistent outcomes or scale efficiently. Limited automation further constrained fraud detection and risk management capabilities. This led to delayed resolutions, higher operating costs, increased exposure to compliance and policy risks, and a measurable impact on customer experience and trust.

Together, these challenges reduced operational efficiency and increased exposure to compliance and policy risks.

The Challenge

The Objective

The client sought to reimagine returns management through AI-native capabilities that could transform the function from a manual, reactive process into a scalable, intelligence-driven operation.

The aim was not only to reduce manual effort, but to embed intelligent automation into the decision layer to enable consistent, policy-aligned outcomes at scale.

The objective was to demonstrate how AI-native capabilities could strengthen fraud detection, enhance risk governance, and create a more agile operating model that can adapt to fluctuating volumes and evolving return scenarios.

Objective

The focus was to:

  • Automate returns decisioning to reduce manual effort
  • Improve speed and consistency of returns processing
  • Strengthen fraud detection and adaptive risk management
  • Enable faster responses and improved customer interactions
  • Validate AI-driven workflows aligned to business rules

The Solution

To address these gaps, HCLTech supported the development of an AI-native returns management solution by implementing a streamlined Proof of Concept built on Azure AI-based frameworks. This was designed to automate decision-making and improve operational efficiency.

The solution introduced intelligent AI agents that interpreted return policies in real time, validated eligibility, performed automated fraud checks and recommended or executed decisions without requiring constant human intervention.

The approach focused on embedding intelligence directly into workflows to support faster, more consistent outcomes while maintaining control and compliance.

Solution

The solution brought together the following capabilities:

  • Enabled chatbot-driven interactions to support quicker customer responses
  • Coordinated multi-agent workflow: Implemented a structured agent framework where specialized AI agents worked together across policy validation, fraud assessment and decision execution—ensuring tasks were completed in the right sequence with clear accountability.
  • Dynamic policy interpretation: Enabled AI models to interpret complex return policies in real time, ensuring decisions remain aligned with current business rules while adapting to different return scenarios.
  • Built-in guardrails and compliance controls: Embedded policy constraints and validation checkpoints within the workflow to ensure decisions adhered to governance, risk and regulatory requirements.
  • Seamless enterprise system integration: Allowed AI agents to securely access and interact with core systems such as order management, payment platforms and fraud detection tools to retrieve data and execute approved actions.
  • Continuous learning and refinement: Established feedback mechanisms to monitor outcomes and improve accuracy, risk thresholds and policy interpretation over time.
  • Smart exception handling: Automatically identified ambiguous or high-risk cases and routed them to the appropriate teams for review, ensuring efficiency without compromising control.
  • Confidence-based decisioning: Introduced scoring mechanisms to assess the reliability of each recommendation, enabling risk-adjusted automation and targeted human oversight.
  • Human-in-the-loop governance: Maintained structured human review for flagged or low-confidence decisions, balancing automation efficiency with operational oversight and accountability.

The Impact

The AI-led solution delivered measurable improvements across delivery efficiency and execution speed while reducing manual effort.

This resulted in:

  • 50% improvement in return processing speed, enabling quicker resolutions and reduced backlogs
  • 30% decrease in false positives for fraud detection.
  • Faster returns responses enabled through automated workflows
  • Reduced manual intervention in returns processing
  • Improved customer experience by 20% through quicker resolutions

Beyond the Numbers

The client valued the consistency and dependability this transformation brought to their operations. By introducing structured workflows and intelligent automation, the returns function became more predictable, responsive and easier to manage at scale, strengthening confidence in the systems that support day-to-day business.

HCLTech delivered more than operational improvements. This initiative established a scalable foundation for intelligent automation—one that balances speed with oversight and enables the business to grow without adding operational complexity.

Beyond measurable outcomes, the collaboration created a resilient, future-ready returns ecosystem that enables growth without added complexity or risk.

Celebrating Success

With an AI-enabled returns processing framework, what was once a manual, fragmented function has evolved into a resilient, automated ecosystem that adapts in real time to demand, risk and customer expectations.

This partnership with HCLTech is a testament to what focused expertise, modern AI frameworks and structured execution can achieve together.

With AI-enabled workflows in place, the client is better positioned to continue exploring intelligent automation across customer-facing and operational processes, supporting more consistent experiences and informed decision-making at scale.

脳深部刺激療法 デジタルビジネス ケーススタディ Driving AI-led automation in returns management for a global home furnishings company